Featured Work: Care For Women
Care For Women comes alongside new mothers when they need it most.
Care For Women provides practical care and relational support to new mothers in need. With demand for their service growing rapidly, Care For Women needed to grow their volunteer and donor base to meet the needs of all the women applying for care.
We worked with Care For Women to create a story arch for their brand that articulates the risks that mothers and infants face if left unsupported — and the immediate and generational impact of loving care that can buoy a mother through the challenges of postpartum. We created a visual identity that feels like new motherhood: tender, raw, messy, and intense — with a warm and earthy colour palette, hand-drawn icons, organic shapes and textures, and bold yet approachable typography.
Project Scope
Positioning
Identity Design
Content Strategy
Copywriting
Illustration
Web Design
Web Build
Care For Women: Testimonial
“Working with Sarah was an absolute pleasure. She listened attentively to our dreams and vision for what we do, asked thoughtful questions to help us develop more clarity with our goals for the website, and went above in beyond in delivering us a beautiful and functional website that we are so happy with. I highly recommend working with Sarah!”
Renae Regehr
Co-Founder & Director, Care For Women
Contact Us
We can help your vision flourish.
